Sign up for a reputable affiliate network: Aside from Amazon, there are dozens of large reputable affiliate networks, such as Share-A-Sale, Clickbank, and Skimlinks, that specialize in connecting you with merchants who are looking for affiliates to sell their products. They charge relatively low commission fees for the privilege of connecting you with merchants, and the merchants on these sites tend to offer much higher commission percentages or set dollar amount payouts.
But be CAREFUL! There are a couple of considerations when you decide to promote affiliate products. Number one, don’t promote crap! Make sure it’s a good product that fits your audience. Your Facebook Page is not an ATM. If you oversell your audience, they will leave. You have worked hard to build up your Facebook audience and you want to be providing value first and foremost. So when you find something good that you believe in and will help them, then you can share it with your community.
Your own business page. Sort of a no-brainer here: you’ll want to post your affiliate offer regularly to your page so your fans and visitors will see it. What’s not a no-brainer is the posts you create around the landing page link, because posting the same thing over and over again is a sure-fire way to be boring and annoy your audience. That’s why you should a/b test multiple posts and track engagement to see which performs better. Switch up the image, the text, even the offer; and see what combinations get the most new sign-ups.
Find a program — As we discussed earlier, many affiliate marketers find their merchants, vendors, or brands through affiliate programs. It’s important you determine your niche prior to finding a program, as some programs are geared toward certain types of products. If you’re interested in a particular affiliate program, look into what kinds of products it offers and whether it has any data on the success of its affiliates.
The first step to creating a successful group is choosing your niche. I talk a lot about niches because it’s an incredibly effective way to attract the right kind of audience! If you’re going to put in the effort into well-made posts, you want to make sure they will resonate with your ideal client. Know the demographics of the people you’re targeting so that you can promote the right kinds of products and services to them.
We’ve come across many well-meaning marketers and entrepreneurs who create personal profiles for their brands, instead of an actual Facebook Business Page. That puts you at a huge disadvantage -- you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. Plus, a personal profile would require people to send you a friend request in order to engage with you, and the last thing you want to do is make that more difficult for customers.