Ever since the idea of online auctions came into existence, the online selling market has been on the rise. Many are interested, but don’t know how to get started. There are still all kinds of ways to make money by selling online, whether you’re selling what you already have or buying and selling like a store. Before we get started, here are a few general tips when selling anything online:
Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This chapter will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company.
For example, TOMS Shoes – a shoe retailer than donates a pair of shoes to children in need for every pair purchased – sends first-time visitors to an inviting landing page that gives a clear idea of the company’s mission. The page features a quick video that shares the TOMS Shoes story, as well as links to product and other important pages (see the image below). The approach appears to be working: TOMS Shoes has more than 185,000 fans to date.
My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.
Like our Facebook profile, this is the wall for the Facebook fan page. You can use it to upload images, text, share links, ask questions and upload videos. I would suggest that you use in as creative a manner as possible. Apart from publishing your latest post to your fan page using RSS Graffiti, I also suggest you that you work on asking interesting questions and engage your users in conversation.
A Facebook Fan Page gives you a direct pipeline to your Fans. You can send messages to Fans all at once or target individuals or groups by country, state, city, gender, and even age range. Using the Events App, you can even schedule special events or promotions and then send invitations to only those Fans who live in or near the town where the event is scheduled to take place. All of this and more is available free of charge to any business or brand using Facebook.
Cookie stuffing involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. This not only generates fraudulent affiliate sales but also has the potential to overwrite other affiliates' cookies, essentially stealing their legitimately earned commissions.
When other Facebook users like what they see, they have a simple and easy way of showing it. By clicking “Like”, they are showing on their feed that it’s there and that they approve. They can even click “Share” to re-post it on their timeline or even a friend’s. This can then be seen by their friends, and if their friends like it, the same process happens again. Ultimately, you end up with a ripple effect, which starts at your page and spreads, reaching a multitude of relevant people.
SEO should be a core tactic in any marketing strategy. While it might seem difficult to understand at first, as long as you find the right course, book or audiobook, and devote your time to learning, you'll be in good shape. Considering that there are over 200+ ranking factors in Google's current algorithms, learning, digesting and successfully implementing good SEO tactics is essential to the success of your website or blog.
Many laws specifically regulate the ways online ads are delivered. For example, online advertising delivered via email is more regulated than the same ad content delivered via banner ads. Among other restrictions, the U.S. CAN-SPAM Act of 2003 requires that any commercial email provide an opt-out mechanism. Similarly, mobile advertising is governed by the Telephone Consumer Protection Act of 1991 (TCPA), which (among other restrictions) requires user opt-in before sending advertising via text messaging.
In addition, the internet allows you to contact your customers more in comparison to how you would contact them traditionally. Online communication is more affordable than traditional communication methods such as sending mail and printing brochures. For example, you can send the same information in an email rather than a mail-out, saving you on printing, paper, and postage.
If you’re serious about making money selling things online, it’s pretty much impossible to not recommend Shopify. The platform gives you everything you need to get your online store up and running in less than a day including a custom domain, beautiful templates (so you don’t need design skills), secure payment options, and they can even take care of marketing and shipping for you. Whether you’re promoting your own products, designs, or curating other products for people in your niche, Shopify is the best option for powering your online store.
If you're crafty, join Etsy and set up your own shop. Sell your crocheted scarves, patterns or even blog templates you've designed. Etsy is full of a variety of products for sale. Just take a look for inspiration. However, because Etsy is full of other sellers, you'll have to work extra hard to make your store stand out from the crowd but Etsy has plenty of tools to help you monitor your traffic, put your products on sale and find new ways to increase your revenue.
25. Products – You can create your own product, such as an ebook or computer software. You would then use your blog as a promotion tool to get people to buy your product. As long as you create a legitimate product with a whole lot of value, you should be able to get some buyers, but like everything else with a blog, you’ll need the traffic to get the sells.
Find your niche partners, collaborators, and champions: As you’re creating your course, look for notable people who are also creating content in the space. Look att how their businesses operate and incorporate that into your own plan. You can also reach out to any influencers and make them affiliates for your own course. This way, they’ll be incentivized to share your content with their own audiences (which can be a major way to generate your first sales—it helps if you're using one of the best CRMs for small business—and start building your own community!)
We recommend enabling messaging on your page to make it as easy as possible for your fans to reach out to you -- but only do so if you have the time to monitor and respond to your messages. Facebook Pages now have a section that indicates how quickly a brand responds to messages, so if you don’t want that section saying that you’re slow to answer, you might just want to skip enabling that feature.