Facebook's Page Insights tools and dashboard facilitate the analysis of marketing and communication by revealing data related to interactions (Comments, Wall posts, and "Likes"); discussed posts, reviews, and mentions; Fan demographics (gender, ages, geographic location/distribution); and so on. These tools improve your ability to identify and target specific demographics and gauge ROI.
Today, with nearly half the world's population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new technological tool emerges that revolutionizes our lives, further deepening and embedding our dependence on the world wide web.
Matched Betting (not available in the USA) enables you to gamble (nearly) risk-free. I say nearly as there is always room for error! It involves placing bets on all outcomes of an event, using free online bets given out by the Bookies. Although it may take a while to get your head around the concept, Matched Betting can make a substantial addition to your monthly income.
Social media marketing on its own is free to use, as is content marketing if you’re creating and managing the content yourself. Several email marketing platforms have free plans for your first few hundred or thousand subscribers, giving you time to get your revenue increasing before you have to start paying. There are even free keyword research tools like Google’s Keyword Planner that can help you optimize your site at no cost.
How will you track and assess your activities? I use Google Analytics to monitor traffic from Facebook to my site. It gives me an understanding of how I’m doing and enables me to compare my Facebook traffic to other sources like Twitter, YouTube, organic search, and email marketing. Facebook provides social media analytics/insights to page and group owners. Also, there are many third-party Facebook marketing tools.
It's clear that online marketing is no simple task. And the reason why we've landed in this world of "expert" internet marketers who are constantly cheerleading their offers to help us reach visibility and penetrate the masses is because of the layer of obscurity that's been afforded to us in part thanks to one key player: Google. Google's shrouded algorithms that cloud over 200+ ranking factors in a simple and easy-to-use interface has confounded businesses for well over a decade now.
“Watch video” is one of the CTAs that Facebook allows brands to add to their Pages for a reason -- because it’s becoming one of the most popular ways to consume content. But it’s not just pre-recording videos. According to the social media channel’s newsroom, “People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live.” So don’t be afraid to give viewers an in-the-moment look at what your organization does, but do make sure you’re prepared.