While you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s About section right from the start. As Facebook is often the very first place a customer goes to get information about you, having it all there is extremely important. If someone is looking for a business that’s open till 9 and can’t find this information on your Page, they’ll surely keep looking until they find another place that’s more forthcoming.

By utilizing SEM, it provides you with a great avenue for getting the word out quickly and effectively. If you have the budget, then marketing on search engines for competitive keywords might be the right fit for you. But be prepared to pony up. Keywords can range anywhere from a few cents to upwards of $50 and more. The quality score for any term is reflective of what you can expect to pay for bidding on that keyword. The lower the competition, the lower the quality score and the lower the price.
If you have previous experience as a computer programmer or have skills in this field, then there is plenty of work you can pick up as a freelancer. If lack of confidence is holding you back, then Free Code Camp is an excellent way to get your foot in the coding door. This organization provides free courses where you will build real-life apps and programs, giving you experience and plenty to add to your CV.
For example, last fall TopRank® Online Marketing leveraged the Facebook fan page of one of its B to C clients to supplement promotions for a Halloween contest to find the best homemade costume. The client was looking for a final surge in number of participants during the final two days of the contest. TopRank incorporated a fan page tab specifically for the contest, as well as posted information about the contest on the fan page wall. In just two days, the initiative helped the client added more than enough additional new fans.
Are you a professional in a field that can help answer questions for people looking for your expertise? Websites like JustAnswer and LivePerson match you up with people looking for answers to technical or professional questions. You can make money online by simply answering these questions and providing the right information to people based on their individualistic circumstances.
You'll want to pick a profile picture that’s easy for your audience to recognize -- anything from a company logo for a big brand, to a headshot of yourself if you're a freelancer or consultant. Being recognizable is important to getting found and Liked, especially in Facebook Search. It’s what shows up in search results, pictured at the top of your Facebook Page, the thumbnail image that gets displayed next to your posts in people’s feeds … so choose wisely.
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