One of the best things about this process is that your social reach grows to include relevant people, who are more likely to be interested for two reasons. Firstly, the friends of whoever liked the post are more likely to have similar interests than random people on the Internet. If a friend liked your topic, chances are it might be what they’re interested in, too.
Depending on what you want to achieve from the ad, choose a goal from Awareness, Consideration or Conversion. For instance, if you want to increase your page likes, Engagement should be your choice. On the other hand, if your goal is to direct people to your Squeeze page for collecting opt-in email addresses, Conversion would be a more suitable choice.
A Facebook Fan Page provides an inexpensive (free) alternative to implementing customer engagement on your own site. In minutes, you can have a branded Fan Page where customers and other brand advocates can post to your Facebook Wall, share photos and video, ask and answer questions, and interact with you and one another. Creating and managing a Fan Page, complete with a Discussions tab, is easier than launching and monitoring discussion forums or message boards on your own domain.
We’ve all heard those horror stories about folks who accidentally published personal content to their employers’ social media channels -- a marketer’s worst nightmare. So to avoid publishing mishaps like those, assign Facebook Business Page roles only to the employees who absolutely need it for the work they do each day. And before you do that, be sure to provide adequate training to those who are new to social media management, so they aren't confused about when they should be hitting "publish," what they should be posting, if something should be scheduled first, and who they should be posting it as.