Advertisers may also deliver ads based on a user's suspected geography through geotargeting. A user's IP address communicates some geographic information (at minimum, the user's country or general region). The geographic information from an IP can be supplemented and refined with other proxies or information to narrow the range of possible locations. For example, with mobile devices, advertisers can sometimes use a phone's GPS receiver or the location of nearby mobile towers. Cookies and other persistent data on a user's machine may provide help narrowing a user's location further.
Facebook Pages enable individuals, public figures, businesses, organizations, and other entities to create an authentic and public presence on Facebook. A Facebook page can be handy for affiliate marketing because it’s more dynamic than a profile. Page owners get many settings and can access Facebook Page Insights to understand how their pages are performing. The Facebook Page Insights tab focuses on three core areas: page likes, post reach, and engagement. Also, you can track followers, page views, and video statistics.
Cookie stuffing involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. This not only generates fraudulent affiliate sales but also has the potential to overwrite other affiliates' cookies, essentially stealing their legitimately earned commissions.
Can you make money with affiliate marketing? The short answer is yes, affiliate programs can earn a extra money and even a full-time income from home. The long answer is a little more complicated. Like any home income venture, success comes not so much from what you choose to do to make money, but whether or not you do what needs to be done correctly and consistently.
You’ll want to use email, blogging, and social media tactics to increase brand awareness, cultivate a strong online community, and retain customer loyalty. Consider sending personalized emails to past customers to impress or inspire them -- for instance, you might send discounts based off what they’ve previously purchased, wish them a happy birthday, or remind them of upcoming events.
One of the first things you can do is to create an ad promoting your Page. To do that, click the three dots at the top menu bar above your posts and select “Create Ad.” From there, Facebook will let you start creating an ad from scratch based on your goals -- things like reach, traffic, or general brand awareness. Choose yours, then scroll down and click “continue.”
If you are a professional photographer or have a real flair for photography, then selling your images on other sites could be an idea. This could be done alongside your own photography site, as it is a good way to help get your work viewed by a wider audience. There are numerous stock image websites to contribute to, but choosing a popular high-end site like Shutterstock should ensure your photographs make you some money.
Another way to utilize your talent and business skills is to run corporate workshops online. Businesses are always looking for unique ways to help educate their workforce, and if you can package your talents into a day or half-day long session, you can sell that to companies all over the world to make money online. Start by building a portfolio and then reaching out on LinkedIn to influencers at relevant companies to see if they would be interested in you teaching their team.
Facebook has more than 2 billion monthly active users (MAUs), so it makes sense for affiliate marketers to have a presence there. Facebook has many channels to promote goods and services and more paths than other social media platforms including YouTube, Twitter, and Instagram. On the flip side, Facebook has been around for years, so standing out is more challenging than ever. First-mover advantages are still available, but harder to find and maintain. Regardless of how and where you advertise on Facebook, you’ll need to attract thousands of clicks as you would anywhere else.
For some business owners, they’ll think of a website. Others may think of social media, or blogging. In reality, all of these avenues of advertising fall in the category internet marketing and each is like a puzzle piece in a much bigger marketing picture. Unfortunately, for new business owners trying to establish their web presence, there’s a lot of puzzle pieces to manage.
After your site has been built out, creating a social media presence is the best second step for most businesses. All businesses should have a Facebook Page that’s fully fleshed out with plenty of information about your business. Depending on your audience, you can also start a Twitter, Instagram, and/or Pinterest account. Social media is a long-term commitment that requires frequently updating and monitoring, but it’s one of the best ways to build an online community around your business.
Whether it’s an important consumer application, a specialist app to solve a particular niche problem, or even a time-wasting game you can play on your phone, you can create a massively successful business if you build software that helps people. (Look at the rise of Slack—the team communication software that went from side project to billion-dollar company in just 2 years.)
Using a food delivery service can’t necessarily earn you money, but it can help you save you money if you constantly find yourself throwing out half the food you buy. Food delivery services send a box of food every week with new, sometimes unique vegetables, meat, fruit, and so on. If you don’t have time to shop and want simple meal-prep that leads to a good meal, a food subscription service may be perfect for you.
Take surveys. You can earn $50 to $100 per month in cash and products by taking online surveys. Find survey sites by searching for “paid survey sites” online. Sign up for several survey sites to increase your chances of being selected for higher-paying surveys. Register with an email address, and check your email often so you can respond quickly to survey offers.
The other consideration is the FTC guidelines that came out in 2009. They do require that you disclose when you are receiving a commission on a product you are promoting. You can read all the gory details here: FTC Affiliate Guidelines. These guidelines mostly came from the spammy promotions and false claims that people were making to sell stuff. But they affect how you should post. Basically you need to disclose that you will get a commission if people purchase the product. Watch the video for to see the language I use and how to ensure the trust of your community.
If you have specific writing/journalism skills or are adept in various IT/software domains, freelancing may prove to be a lucrative source of secondary income. Increasingly, companies are implementing a content marketing strategy and turning to outside sources for specific assignments, and if you can prove your worth there will be more work available. Even simple skills like data entry may be to your liking, provide you can offer at least 5-10 hours weekly.
The truth? Today, rising above the noise and achieving any semblance of visibility has become a monumental undertaking. While we might prevail at searching, we fail at being found. How are we supposed to get notice while swimming in a sea of misinformation and disinformation? We've become immersed in this guru gauntlet where one expert after another is attempting to teach us how we can get the proverbial word out about our businesses and achieve visibility to drive more leads and sales, but we all still seem to be lost.
He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More