Find an audience for your passion or hobby and you’re all set to make money online doing something you love via a niche website. That of course, is easier said than done. Creating a profitable niche website takes time and is not intended for the faint of heart. But, if you can hurdle the steep challenges and positively answer a few key questions on whether the website business idea you’re thinking about is profitable, then you can begin building it and eventually monetize through advertising, affiliates, or other relevant products.
If you’ve got experience and expertise in a specific area of business, there are hundreds if not thousands of business owners who would love to jump on a phone call and pick your brain. This can be an easy way to make extra money online and to hone your skills to use in your consulting or freelance business. Sites like Clarity.fm let you create a profile where entrepreneurs and business owners can pre-pay to book a phone call with you for a set amount of time. Whether you’re an expert in raising money for startups, building apps, or running a restaurant, you can make extra money selling a few minutes of your time to people in need.
You have multiple opportunities when it comes to branding your Facebook page. One option is to make your Facebook page an extension of your website to spark familiarity when your existing customers visit your page. Another option is to make it different from your own website so your fans experience a sense of exclusivity when they become a fan of your Facebook community.
Your own business page. Sort of a no-brainer here: you’ll want to post your affiliate offer regularly to your page so your fans and visitors will see it. What’s not a no-brainer is the posts you create around the landing page link, because posting the same thing over and over again is a sure-fire way to be boring and annoy your audience. That’s why you should a/b test multiple posts and track engagement to see which performs better. Switch up the image, the text, even the offer; and see what combinations get the most new sign-ups.
Promote your blog content that includes affiliate links on your Facebook business page and profile. But, don’t just share the link. Instead, make it meaningful so that you gain a higher post reach. In your Facebook content, explain what your new blog post is about, how it can help your audience, and some of the helpful products that you’ll talk about in your article. Link to a couple of them within your Facebook content, too.
Now next, you’ll want to pick a WordPress theme from somewhere like ThemeForest, Elegant Themes or OptimizePress. This is the barebones design of your site, which you can then customize with your own branding, copy, and images. That being said, you don’t want to cheap out. It costs less than $100 to buy a theme that will make your website look professional (and you can upgrade to a completely custom design once you get the business going).
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
There is serious competition in the affiliate marketing sphere. You’ll want to make sure you stay on top of any new trends to ensure you remain competitive. Additionally, you’ll likely be able to benefit from at least a few of the new marketing techniques that are constantly being created. Be sure you’re keeping up to date on all these new strategies to guarantee that your conversion rates, and therefore revenue, will be as high as possible.
One of the first things you can do is to create an ad promoting your Page. To do that, click the three dots at the top menu bar above your posts and select “Create Ad.” From there, Facebook will let you start creating an ad from scratch based on your goals -- things like reach, traffic, or general brand awareness. Choose yours, then scroll down and click “continue.”
Google Analytics & E-Commerce Analytics certified, Amit Kothiyal has 9+ years of experience in digital marketing. Currently he is working in a stellar digital marketing company TIS India Business Consultants Pvt ltd. since March 2005. He has helped numerous brands establish their online niche with his out of the box internet marketing strategies and lead generation capabilities. He is proactive on Google Plus and twitter to share his experiences with similar kind of professionals across the globe.
As with offline advertising, industry participants have undertaken numerous efforts to self-regulate and develop industry standards or codes of conduct. Several United States advertising industry organizations jointly published Self-Regulatory Principles for Online Behavioral Advertising based on standards proposed by the FTC in 2009. European ad associations published a similar document in 2011. Primary tenets of both documents include consumer control of data transfer to third parties, data security, and consent for collection of certain health and financial data.:2–4 Neither framework, however, penalizes violators of the codes of conduct.
Our agency can provide both offensive and defensive ORM strategies as well as preventive ORM that includes developing new pages and social media profiles combined with consulting on continued content development. Our ORM team consists of experts from our SEO, Social Media, Content Marketing, and PR teams. At the end of the day, ORM is about getting involved in the online “conversations” and proactively addressing any potentially damaging content.
Be professional. When you submit a résumé, don’t type it in ALL CAPS and please don’t avoid the caps lock like the plague. Know how to use it without looking incompetent. Write in complete sentences with proper grammar. Of course, there will be exceptions, but even with the exceptions, you must keep it professional. You’re building their view of you.
While you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s About section right from the start. As Facebook is often the very first place a customer goes to get information about you, having it all there is extremely important. If someone is looking for a business that’s open till 9 and can’t find this information on your Page, they’ll surely keep looking until they find another place that’s more forthcoming.
Do you have zero interest in an expensive mountain bike the company you are an affiliate of sells? Well, you probably don’t want to feature it on your blog, as it is extremely difficult to persuade readers (or anyone for that matter) that they should buy something you wouldn’t be caught spending a single penny on. When you are passionate about a product or–at the very least–interested in learning more about it, this will come through to your readers, engage them and better coax them to buy
If you have specific writing/journalism skills or are adept in various IT/software domains, freelancing may prove to be a lucrative source of secondary income. Increasingly, companies are implementing a content marketing strategy and turning to outside sources for specific assignments, and if you can prove your worth there will be more work available. Even simple skills like data entry may be to your liking, provide you can offer at least 5-10 hours weekly.
It was last year that I met a Facebook marketing specialist, Mike Watkins at a marketing event. I was impressed by his story about how he had taken the SUPRE’s fashion brand’s Facebook page from zero to 40,000 fans shortly after Facebook released the “Page” option to add to its “Profiles” and “Groups” membership options. I met him again recently for a video interview that I will be publishing in the next few days, in the meantime I would like to share his story.